(Part 1 of 2) The Sarcastic MBA’s guide to Michael Porter’s 5 Competitive Forces
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Competitive power doesn’t exist solely between competitors. The world is a more complex place than that.
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In the summer of 1999 when a small team of people and I were starting an online insurance company, we had an “opportunity” to relearn an important lesson about power.
The story seems funny in retrospect.
It was more frustrating back then, though.
I was reminded of this yesterday when I read a story about Apple and a power move they had just made. This Apple story and my startup story in turn reminded me of Michael Porter’s “5 Competitive Forces” which have been taught for decades now in business schools everywhere.
So here is a quick review of Porter’s “5 Competitive Forces” with a small serving of MBA sarcasm on the side.
These are the 5 competitive forces that Michael Porter first popularized back in 1979.
