The Marketing Innovation a 70s Rock Band Used to Score Their Only Hit Song
What does a hit song from the 1970s have in common with high tech Early Adopters as popularized in the 1990s by “Crossing the Chasm”…?
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Even today, everyone knows the song Escape (The Piña Colada Song) from 1979.
Rupert Holmes had only another “one and a half minor hit songs” after that (with Him and Answering Machine), but Escape (The Piña Colada Song) was the song that put him on the pop music map forever.
However . . . there’s a more interesting story about Rupert Holmes and a hit song he wrote in the early 70s.
With that earlier song, Holmes demonstrated a knack for savvy, scrappy, entrepreneurial marketing that startups everywhere could learn from.
