3 Reasons Why Howard Schultz Is Terrified of Starbucks Workers Unionizing

Jeffrey Goodman
15 min readApr 25, 2022

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Why has there been so much aggressive — and borderline-unhinged —resistance from Starbucks CEO Howard Schultz when it comes to Starbucks workers organizing to create unions?

Let’s first make sure everyone is on the same page with what has been going on — it has been a whirlwind. Key bulletpoints:

  • Union-organizing efforts by Starbucks workers have been in the news for the last couple years now, starting in 2020, continuing in 2021, and with increasing frequency so far this year.
  • The reactions from Starbucks management —…

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Jeffrey Goodman

Navigating facts and numbers to help people. Strong opinions on climate change and healthcare. Objective, not neutral. MIT engineer, Wharton MBA.