Starbucks Was Profitable Enough in 2019 to Double Everyone’s Wages or Buy Back More Stock

Jeffrey Goodman
12 min readMay 17, 2022

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Guess which one they chose.

Don’t overthink it.

The money that Starbucks had burning a hole in its corporate pocket in 2019 was enough to pay every store employee a roughly 80–100% bonus on top of their annual salary…or enough to buy back $10 billion worth of their publicly traded stock.

And you already know which option the Starbucks board — which included current-CEO Howard Schultz — chose.

Yep. Of course you know.

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Jeffrey Goodman

Navigating facts and numbers to help people. Strong opinions on climate change and healthcare. Objective, not neutral. MIT engineer, Wharton MBA.