Why Are Fundamental Human Values Critically Important for Successful, Enduring Brands?

Jeffrey Goodman
7 min readSep 1, 2022

What does Jif Peanut Butter teach us about impactful strategic marketing wins available to virtually every business and organization?

Related articles:

The Marketing Innovation a 70s Rock Band Used to Score Their Only Hit Song
• Part 1 of the MBA Guide to Dealing with Higher Mortgage Interest Rates

Recent articles:

The 2 Reasons Populations Are Collapsing in Developed Countries
3 Key Facts Everyone Is Missing About Biden’s Student Loan Debt Relief
Is It Up to Our Kids to Win the War Against Climate Change?

Potential to Change the Way You Think

• Six Behavioral Barriers That Prevent You from Changing the Status Quo
(Part 1 • Barnacles) (Part 5 • Smart Man’s Disease) (Part 6 • Blackballing)
Pressing Where It Hurts: How to Win Fights That Matter
• (1a/9) “Top-Down” Makes More Sense Than “Left-Right” Today in the U.S.

Your new product could be almost anything.

--

--

Jeffrey Goodman
Jeffrey Goodman

Written by Jeffrey Goodman

Navigating facts and numbers to help people. Strong opinions on climate change and healthcare. Objective, not neutral. MIT engineer, Wharton MBA.

Responses (5)