Why Are Fundamental Human Values Critically Important for Successful, Enduring Brands?

Jeffrey Goodman
7 min readSep 1, 2022

What does Jif Peanut Butter teach us about impactful strategic marketing wins available to virtually every business and organization?

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Your new product could be almost anything.

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Jeffrey Goodman
Jeffrey Goodman

Written by Jeffrey Goodman

Navigating facts and numbers to help people. Strong opinions on climate change and healthcare. Objective, not neutral. MIT engineer, Wharton MBA.